Cookie Policy
Introduction
This Cookie Policy explains how Farthing Electrical Ltd uses cookies and similar technologies on our website at www.farthingelectrical.co.uk (the “Website”).
This policy should be read alongside our Privacy Policy, which provides more information about how we collect, use, and protect your personal data.
What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help websites remember information about your visit, such as your preferred settings and other information that can make your next visit easier and the site more useful to you.
Types of Cookies
Based on Duration
- Session Cookies: Temporary cookies that are deleted when you close your browser.
- Persistent Cookies: Cookies that remain on your device for a set period or until manually deleted.
Based on Purpose
- Strictly Necessary Cookies: Essential for the website to function properly.
- Performance Cookies: Help us understand how visitors interact with our website.
- Functional Cookies: Remember your preferences and personalise your experience.
- Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness.
Cookies We Currently Use
We currently do not use any cookies on our website. Our site operates without placing cookies on your device.
Cookies We Plan to Use
We are planning to implement the following cookies to improve our website and better understand how visitors use our services:
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 | To understand how visitors use our website, including page views, user interactions, traffic sources, and general location data (city/region level) | Up to 26 months | Performance/Analytics |
Please note: These analytics cookies require your consent before they can be placed on your device, as they are not strictly necessary for the website to function.
Legal Basis for Cookie Use
Under UK Privacy and Electronic Communications Regulations (PECR), we need your consent to place non-essential cookies on your device.
- Strictly Necessary Cookies: No consent required (none currently used).
- All Other Cookies: Require your explicit consent before placement.
Managing Your Cookie Preferences
When We Implement Cookies
When we begin using cookies, we will:
- Display a clear cookie banner on your first visit.
- Explain what cookies we want to use and why.
- Ask for your specific consent before placing any non-essential cookies.
- Provide easy options to accept, reject, or customise your preferences.
Browser Settings
You can control cookies through your browser settings. Most browsers allow you to:
- View and delete cookies.
- Block cookies from specific sites.
- Block all cookies.
- Delete all cookies when you close your browser.
Please note that disabling certain cookies may affect website functionality. For guidance on managing cookies in your browser, please visit:
Third-Party Cookies
When we implement Google Analytics 4, Google may place their own cookies on your device. Google’s use of cookies is governed by their own privacy policy, which you can review at: https://policies.google.com/privacy.
We have no control over third-party cookies and recommend reviewing the privacy policies of any third-party services.
Data Protection and Cookies
Any personal data collected through cookies will be processed in accordance with our Privacy Policy and UK GDPR requirements. This includes:
- Processing only for specified, legitimate purposes.
- Retaining data only as long as necessary (maximum 26 months for analytics data).
- Implementing appropriate security measures.
- Respecting your data subject rights.
Updates to This Cookie Policy
We will update this Cookie Policy when we implement new cookies or tracking technologies, or when there are changes to applicable laws or regulations.
Significant changes will be communicated through website notifications and reflected in the “Last updated” date below.
Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Farthing Electrical Ltd
116 Yardley Road
Acocks Green
Birmingham
B27 6LG
Email: info@farthingelectrical.co.uk
Phone: 0121 674 4014
Regulatory Information
This Cookie Policy complies with:
- UK Privacy and Electronic Communications Regulations (PECR)
- UK General Data Protection Regulation (UK GDPR)
- Information Commissioner’s Office (ICO) guidance on cookies
For more information about cookies and your rights, visit the ICO website: www.ico.org.uk.
Last updated: October 2025